Nongshim spreads spicy K-food in Japan
Nongshim is driving the spread of K-food in Japan by staying true to its signature spicy flavor, reshaping a market once considered resistant to heat.“Even if some consumers cannot handle the spice, we believed Shin Ramyun should maintain its original taste,” the company said, reflecting the philosophy of late founder Shin Chun-ho.Creating a new market for s..