ALLDAY PROJECT opens Seongsu EP pop-up

Dec 17, 2025, 10:02 am

ALLDAY PROJECT, a co-ed group from THEBLACKLABEL, is running a pop-up store to mark the release of its first EP, ALLDAY PROJECT.

The pop-up is being held from December 8 to December 21 at EQL SEONGSU GROVE and SFACTORY LIVE in Seongsu-dong, Seoul. The venue operates daily from 11 a.m. to 8 p.m.

At the EQL SEONGSU GROVE space on Yeonmujang 15-gil in Seongdong District, visitors can find a range of merchandise reflecting ADP’s music and team identity, along with multiple hands-on experiences designed to help fans engage more deeply with the artist’s world.

The event also features collaborations with brands including Knotted, BOSE, Dalkomsoft and Photoism, offering content that spans taste, sound and visuals to create a multi-sensory experience for fans on site.

In addition, ADP’s official fan platform, DAYOFF ZONE, is running fortune-message content and a gacha-style event, providing visitors with additional entertainment tied to the pop-up.

Overall operations for the pop-up are being handled by EVERLINE, a K-content-focused company known for running experiential pop-up stores that translate an artist’s musical message and identity into physical, on-site experiences.

An EVERLINE official said the pop-up was designed to allow visitors to experience ADP’s musical identity naturally in an offline space, adding that the company hopes the various interactive programs will offer guests an enjoyable and meaningful time.

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