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An advertisement campaign for Chilsung Cider introduced by Lotte Chilsung Beverage. / Photo courtesy of Lotte Chilsung Beverage

Lotte Chilsung Beverage is strengthening its market competitiveness in the zero-calorie carbonated drink sector, anchoring its strategy on product innovation, brand marketing, and ESG management.

According to the food and beverage industry on June 18, Lotte Chilsung Beverage recently rolled out a "Chilsung Cider" advertisement campaign featuring Lotte Giants foreign batter Victor Reyes and YouTuber Tzuyang. As of June 15, approximately two months after its release, the campaign accumulated over 120 million views across online platforms, including YouTube.

The campaign was produced in two versions: the "Gimbap" episode and the "Yuzu" episode. It highlights the brand's crisp refreshment by showing characters pairing Chilsung Cider with various Korean dishes like gimbap, while naturally introducing its new product, "Chilsung Cider Zero Yuzu." The commercial features a brand jingle created by Jung Jae-il, the music director of the Netflix series "Squid Game."

Efforts to bolster product competitiveness are also ongoing. "Chilsung Cider Zero Yuzu," launched last April, retains the signature crisp refreshment of the original "Chilsung Cider Zero" while infusing it with a yuzu aroma. While maintaining the classic Chilsung Cider design, the packaging incorporates a yellow star emblem and a yuzu image to intuitively convey the product's distinctive characteristics.

Lotte Chilsung Beverage has been steadily expanding its lineup in tandem with the growing demand for zero-calorie beverages. Currently, the Chilsung Cider brand offers a total of five variants—including the original, Zero, Zero Orange, Zero Lime, and Zero Yuzu—broadening choices for consumers.

Eco-friendly initiatives are being pushed forward simultaneously. In October last year, Lotte Chilsung Beverage became the first in the nation to introduce a 500ml Chilsung Cider PET bottle crafted from 100% recycled plastic. This proactive measure aligns with a new mandate taking effect this year, requiring bottled water and non-alcoholic beverage manufacturers using more than 5,000 tons of PET bottles annually to incorporate at least 10% recycled materials.

By utilizing 100% recycled plastic, the company expects to reduce virgin plastic usage by approximately 2,200 tons annually. Through these efforts, it aims to reinforce ESG management by expanding resource circulation and reducing carbon emissions.

"We continue to introduce new flavors of Chilsung Cider to match evolving consumer preferences and beverage trends," an official from Lotte Chilsung Beverage said. "To fulfill our social responsibility as the nation's leading carbonated drink brand, we are also dedicated to practicing a circular economy by expanding eco-friendly packaging."

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"Chilsung Cider Zero Yuzu" introduced by Lotte Chilsung Beverage last April. / Photo courtesy of Lotte Chilsung Beverage

                                                                                                          Lee Chang-yeon