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Hyundai expands Gen Z offline marketing

Hyundai Motor Company is strengthening its offline marketing efforts by leveraging its Gen Z-focused character “LeLeLe” to deepen customer engagement and enhance brand affinity.The company announced on May 4 that it will host a series of offline events throughout May—Family Month in South Korea—at Yeouido Hangang Park and Everland Speedway in Yongin.Original..

KakaoTalk faces backlash after revamp, vows improvements
KakaoTalk’s major service overhaul last week has sparked a wave of user criticism, with negative reviews flooding Google Play and Apple’s App Store. Some u..

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