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Hyundai expands Gen Z offline marketing

Hyundai Motor Company is strengthening its offline marketing efforts by leveraging its Gen Z-focused character “LeLeLe” to deepen customer engagement and enhance brand affinity.The company announced on May 4 that it will host a series of offline events throughout May—Family Month in South Korea—at Yeouido Hangang Park and Everland Speedway in Yongin.Original..

SK hynix moves toward US stock listing
SK hynix has officially announced plans to pursue a listing on the U.S. stock market through American Depositary Receipts (ADR), aiming to better reflect i..

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