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Jeon Somi / Source: The Black Label

The summer K-pop scene is heating up as Jeon Somi, Joy, and Sunmi gear up for major comebacks, igniting what industry insiders are calling a “battle of the summer queens.”

August has traditionally been the peak season for summer anthems and festival stages, especially for female soloists known for upbeat performances and refreshing melodies that resonate with fans during vacation season.

Opening the competition, Jeon Somi released her second album “Chaotic and Confused” on August 11. The five-track album includes the title song “Closer” and the pre-release single “Extra.” Somi participated in writing and composing tracks such as “Escapade” and “Delu,” showcasing her musical identity. “Closer” samples Sean Kingston’s hit “Beautiful Girls,” blending retro vibes with modern sounds. Industry insiders noted that Somi is “tapping into the global sampling trend with a unique pop sensibility.”

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Joy / Source: SM Entertainment

On August 18, Joy is set to drop her first-ever mini-album “From Joy, With Love.” The six-track record is her first solo release in four years since “Hello” in 2021. The title track “Love Splash!” is described as a bright pop-dance number that captures the thrill of falling in love against the backdrop of the summer sea. SM Entertainment emphasized that the track highlights Joy’s signature refreshing vocals, solidifying her identity as a solo artist beyond Red Velvet.

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Sunmi / Source: Abyss Company

“Original summer queen” Sunmi will return on August 26 with her new single “Blue.” Even brief snippets from the trailer suggest heavy bass lines and striking visuals. Known for her experimental artistry across genres, Sunmi has earned the title of “concept master” with hits like “Gashina,” “Heroine,” “Tail,” and “Heart Burn.” Her latest release is expected to push boundaries once again.

Industry watchers predict the summer showdown will go beyond chart placements, evolving into a competition of style and artistry. Jeon Somi offers a global pop flair, Joy brings approachable mainstream appeal, and Sunmi delivers performance art and narrative depth. Together, their diverse strengths are likely to capture wide-ranging audiences.

Experts also note that the surge in female solo activity reflects broader shifts in K-pop, with idols increasingly emphasizing individuality through solo projects. In a market dominated by quick-impact releases, the simultaneous presence of three established stars is expected to extend both the buzz and staying power of this summer’s music scene.