1

TWICE marked the 10th anniversary of their debut on July 11 by releasing their fourth full-length album This is For, along with a title track of the same name.

Since their 2015 debut, the group has grown from a beloved “nation’s girl group” into a global K-pop powerhouse, performing in stadiums around the world. With this new album, they reaffirm their presence in the international scene and reflect on a decade-long journey with fans.

The album is structured around three themes: This is For Everyone, This is For ONCE (the group’s fandom), and This is For You. It encapsulates the group's gratitude, sincerity toward fans, and personal stories. As their first studio album in 3 years and 8 months, the members shared that they “deeply reflected on how to show an even better version of TWICE.”

A variety of teaser content, including unit track combinations and concept photos, generated enthusiastic global responses. “This album means a lot to us,” the group said. “We’re always searching for new charms unique to TWICE.”

This is For includes a total of 14 tracks. Alongside group promotions, members have also been actively pursuing solo lyric videos, Japanese releases, collaborations, and OST projects, earning them the nickname “TWICE the workhorse.” They added, “The love of our fans is what keeps us going.”

The group officially kicked off their comeback activities on July 11 and will launch their This is For world tour on July 19–20. The concerts will feature 360-degree stage setups, offering fans an immersive performance experience. “We’re using every angle of the stage to create a dynamic and energetic show,” the members teased.

On August 2, TWICE will headline the main stage at Lollapalooza in Chicago, continuing their global festival run. “We’ll make it a feel-good stage full of songs everyone can sing along to,” they said.

Members Jeongyeon, Jihyo, and Chaeyoung also contributed to the soundtrack of Netflix’s global animated film K-Pop: Demon Hunters, participating in the tracks “TAKEDOWN” and “Strategy.”

TWICE will promote their title track with performances on major Korean music shows, starting with KBS2’s Music Bank on July 11, followed by MBC’s Show! Music Core on July 12 and SBS’s Inkigayo on July 13.