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Actor Lee Jong-suk has taken over advertising in Asia.

According to the agency on March 27, Lee Jong-suk, also known as 'new hallyu star, has been recognized by his advertising impact in Korea, China, and Southeast Asia.

Lee Jong-suk is receiving love calls from Asian advertising markets due to his selling power.

Currently, Lee Jong-suk is the face of numerous brands: outdoor brand 'Millet', 'The Shilla Duty Free Shop', which top hallyu stars model for, China's largest casual brand 'Semir', global cosmetics brand 'Skinfood', fashion brand 'MVIO', 'LOCK&COCK', which he is the face in many nations including Korea, China, Taiwan, Indonesia and Vietnam, chicken franchise 'BBQ', and global eyewear brand 'Oakley'. Moreover, he is in talks for a few more advertisements. Lieterally, he is conquering the advertising industry in Asia.

Above all, the brands that chose Lee Jong-suk as their endorsement model have not only experienced a dramatic increase in sales thanks to 'Lee Jong-suk effect', but also have been provided a chance to enter the Asian market. In addition, Lee Jong-suk's young and trendy image has improved their brand value and image.

Meanwhile, Lee Jong-suk will meet his fans in Shanghai on March 28.