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A trademark application for "The Sharp Sanggyewon" filed by POSCO E&C. /Screenshot from the Korea Intellectual Property Rights Information Service (KIPRIS)

POSCO E&C plans to propose "The Sharp Sanggyewon" as the name of a new apartment complex as part of its bid to secure the public redevelopment project in Sanggye District 3, Nowon District, Seoul.

The company has begun preparations ahead of the contractor selection process, including filing a trademark application for the proposed name.

According to industry sources on Sunday, POSCO E&C filed a trademark application for "The Sharp Sanggyewon" with the Ministry of Intellectual Property on Sept. 2.

The application is currently awaiting examination, with no examiner assigned yet. The trademark has therefore not been registered.

The Sanggye District 3 project involves the construction of a 2,550-unit apartment complex and associated community facilities in the area around 71-183 Sanggye-dong, Nowon District, Seoul.

Construction costs have been set at 8 million won per 3.3 square meters.

POSCO E&C has formed a consortium with Doosan Engineering & Construction to compete for the construction contract.

The residents' representative committee for Sanggye District 3 plans to hold a general meeting this month to finalize the selection of a construction company as a joint project developer.

The project will then proceed through subsequent administrative procedures, including project implementation approval and approval of the management and disposal plan.

"Although we have not yet been selected as the contractor for Sanggye District 3, we filed the trademark application in advance because we intend to propose 'The Sharp Sanggyewon' as the apartment complex's name," a POSCO E&C official said.

However, filing a trademark application does not mean the name has been finalized.

The final name is expected to be determined after the contractor is selected, taking into account residents' opinions and consultations among the parties involved in the project.

                                                                                                                 Lee Soo-il