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Yoo Bong-seok, chief corporate responsibility officer (CRO) of Naver, and Fotis Kampouris, executive vice president for Asia-Pacific at LRQA, pose for a commemorative photo after an ISO/IEC 42001:2023 certification ceremony at Naver 1784 in Seongnam, Gyeonggi Province, on Nov. 2. / Courtesy of Naver

Naver has received international certification for the safety management system of its AI-powered search service, AI Tab. As agentic AI services expand beyond answering users' questions to performing actions such as making reservations and purchases, the certification is significant because it recognizes the company's system for managing risks throughout the process, from technology development to service operations.

On Nov. 3, Naver announced that AI Tab had obtained ISO/IEC 42001:2023 certification, the international standard for AI management systems. According to the company, it is the first Korean company to receive this certification for a search-based agentic AI service used by a large number of people.

ISO/IEC 42001 is the first international management system standard for AI, jointly developed by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC). It evaluates whether organizations systematically manage governance, risk management, security and ethics in the development, provision and operation of AI systems.

The certification assessment covered both the company's role as a developer of AI models and its role as a provider of AI services. In particular, because AI Tab is designed to carry out actions following multiple rounds of conversation and personalization, user protection and safety management systems were key areas of assessment.

Naver operates procedures to identify, assess and address risks through its dedicated AI safety organization, the AI Safety Center. The company manages risks associated with its AI services using N-ARTI, a company-wide risk classification and identification system, and N-ASET, a safety assessment tool.

These systems operate based on Naver's AI safety framework, ASF 2.0, and its checklist, CHEC 2.0. In particular, CHEC 2.0 was recognized as a best practice during the certification assessment.

"In an era when AI searches and takes action on behalf of users, safety and trust are just as important as convenience," said Yoo Bong-seok, Naver's chief corporate responsibility officer (CRO).

"We will expand the safety management system validated through AI Tab to other agentic AI services across Team Naver."

                                                                                                            Lee Seo-yeon