Park Shin-hye becomes new face of Visa

Nov 10, 2014, 01:01 pm

Actress Park Shin-hye is chosen as the new face of global electronic payment network, Visa.

On November 10, Park's agency SALT Entertainment announced that Park Shin-hye became the new face of Visa following Zinedine Zidane and Paolo Rossi last year.

This is the first time that a Korean star has been chosen to model Visa, which has previously selected Hollywood stars, such as Pierce Brosnan, Catherine Zeta Jones, Richard Gere, Asia stars, such as Jackie Chan and Zhang Ziyi, or world-famous sports stars, such as Zidane and Paolo Rossi, as its commercial models.

Visa will be airing the commercial featuring hallyu star Park Shin-hye not only in Korea but throughout Asia, where hallyu has been gaining popularity.

The new commerical featuring Park Shin-hye will begin airing on TV and online starting on November 12.

Meanwhile, Park Shin-hye will meet viewers with SBS' upcoming Wed-Thu drama 'Pinocchio', which premieres on November 12.

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