Jessica rebrands her fashion brand as ‘BLANC & ECLARE’

Oct 07, 2014, 09:17 am

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Jessica has changed the name of her fashion brand 'BLANC' to 'BLANC & ECLARE'.


According to the press release on the 6th, "BLANC has changed its name to upgrade its brand and will be expanding its business as BLANC & ECLARE."


However, Jessica's rebranding issue has brought up speculations that it has plagiarized a famous Japanese sunglasses company 'BLANC', which was launched in 2012.


Regarding the issue, an official from BLANC said, "The brand BLANC that Jessica launched, has nothing to do with the existing Japanese brand BLANC."


#Jessica #BLANC & ECLARE 
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