Lee on trying Samsung's high-tech products: "Feels like a country bumpkin in Seoul"

Jul 03, 2026, 09:30 am

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President Lee Jae-myung tries out AR glasses at the National Report on the Vision for the Development of High-Tech Industries in the Chungcheong Region, held in Asan, Chungcheongnam-do, on July 2. / Yonhap News

President Lee Jae-myung examined Samsung's high-tech products, including its glasses-free 3D display, on July 2 and marveled at the company's technological prowess.


Before attending the National Report on the Vision for the Development of High-Tech Industries in the Chungcheong Region held at Samsung Display's Asan Campus 2 in Chungcheongnam-do, President Lee viewed an exhibition of Samsung's advanced products and technologies set up at the venue's entrance alongside Samsung Electronics Chairman Lee Jae-yong and others.


President Lee personally tried out Samsung's glasses-free 3D display, which tracks eye positions in real time to render images, as well as a demonstration model of AR glasses equipped with an OLED operating system capable of rendering augmented reality outdoors. He also posed questions to Chairman Lee and other attendees.


Notably, after touring the exhibition, President Lee remarked, "This makes me feel like a country bumpkin sightseeing in Seoul," drawing laughter from the accompanying group.


Examining a display utilizing flexible organic light-emitting diode (OLED) technology, President Lee noted, "The era I used to imagine in the past has now become reality." Upon hearing an explanation regarding energy storage systems (ESS), he commented, "This is the new core industry."


When Chief of Staff Kang Hoon-sik heard an explanation about a privacy display that blocks the screen from side angles and quipped, "Many lawmakers would use this," President Lee responded, "Because of this issue, I couldn't use my phone at all on the National Assembly floor," prompting another round of laughter.


While viewing the exhibition of semiconductor package substrates for artificial intelligence (AI) data center servers, Chairman Lee mentioned that expanding production facilities was necessary due to rising demand but noted a shortage of available land. In response, President Lee said, "So land is the issue," adding, "There is plenty of it further down south." This remark is interpreted as pointing out that ample land for factory construction is available in the southwestern region.


Showing keen interest while viewing the battery exhibition, President Lee asked a series of questions, including, "What is the core difference between solid-state batteries and conventional ones?", "Do solid-state batteries completely eliminate the risk of explosion?", and "What are the production costs like?"


President Lee also personally pressed the button to feed the first glass substrate into the production line, commemorating the mass production launch of the 8.6-generation IT OLED, a world-first investment by Samsung Electronics.



President Lee Jae-myung sits inside a vehicle mockup equipped with a smart display during the National Report on the Vision for the Development of High-Tech Industries in the Chungcheong Region, held in Asan, Chungcheongnam-do, on July 2. / Yonhap News

                                                                                                             Hong Sun-mi


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