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On the 22nd, SK Telecom announced that it will run the CX Campus project for eight weeks in partnership with the Ministry of Employment and Labor and the Korea Productivity Center. / Courtesy of SK Telecom

SK Telecom is expanding its communication with college students. This initiative is part of activities driven by SKT's CX organization, which was established to restore customer trust, with the company aiming to translate these efforts into tangible service improvements.

On the 22nd, SK Telecom announced that it will run the "CX Campus" project for eight weeks in partnership with the Ministry of Employment and Labor and the Korea Productivity Center to gather vivid feedback from college students and discover innovative service ideas.

The project is part of the "Future Tomorrow Work Experience Program," which is overseen by the Ministry of Employment and Labor, supported by the Korea Chamber of Commerce and Industry, and operated by the Korea Productivity Center. It is structured to allow college students to collaborate with SKT personnel responsible for customer value innovation, marketing, and security to derive service improvement plans.

In particular, the company will support college students in gaining practical experience in the telecommunications sector and strengthening their employability through mentoring from working professionals. SKT also explained that it will listen to the needs and suggestions for service improvements from the younger generation and reflect them in its actual services.

The company has already completed the selection of undergraduate and graduate students, either as individuals or in teams of up to four. The project is scheduled to run for eight weeks until August 16, focusing on themes such as flagship smartphone marketing, expanding T Roaming usage, strengthening security experiences, and improving offline store utilization plans.

Lee Hye-yeon, Head of the Customer Value Innovation Office at SKT, said, "Unlike simple internship experiences, this project holds significance as college students team up with SKT employees to contribute to actual service improvements." She added, "We will not miss even the smallest voices of our customers and will strive to ensure that customers can tangibly feel SKT's efforts to change."

                                                                                                               Choi In-gyu