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STO's official tourism platform "Visit Seoul."

The Seoul Tourism Organization (STO) is introducing a technology designed to minimize the hallucination phenomenon—a persistent and inherent flaw in artificial intelligence (AI).

The STO announced on May 29 that it has signed a memorandum of understanding (MOU) with Namootech, a cloud and AI technology enterprise, to cooperate on the project titled "Advancing Intelligent Seoul Tourism Infrastructure and Fostering a Digital Win-Win Ecosystem."

Under the terms of the agreement, the STO will deploy Model Context Protocol (MCP) technology to mitigate AI hallucinations. Developed by global Big Tech firm Anthropic, MCP enables AI systems to deliver highly accurate answers grounded in validated datasets rather than speculative assumptions.

The collaboration forms part of a Proof of Concept (PoC) for the intelligent Seoul tourism MCP. The two entities plan to integrate Seoul’s vast repositories of tourism data with advanced generative AI models to elevate personalized information services and foster an innovative, smart tourism environment.

The STO stated that it will establish an MCP server leveraged by the extensive library of tourism content accumulated on its official platform, "Visit Seoul." Moving forward, the organization plans to progressively expand this architecture to integrate other streams of public tourism data.

Ki-yeon Kil, CEO of the Seoul Tourism Organization, remarked, "This initiative to pioneer the integration of MCP—a cutting-edge AI interoperability technology—into public tourism data marks the starting point for Seoul to leap forward as a global smart tourism metropolis," adding, "We are committed to building an innovative digital tourism ecosystem where travelers from across the globe can seamlessly experience the allure of Seoul anytime, anywhere through AI."

                                                                                                            Lee Jang-won