Hyundai to build science museum for future talent

Apr 16, 2026, 11:45 am

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Executives from Hyundai Motor Group and Exploratorium pose for a photo at a strategic partnership signing ceremony in San Francisco on April 15. From left: Ji Sung-won, Jang Jae-hoon, Chung Euisun, William F. Mellin, Lindsay Bierman, and Anne Richardson. / Hyundai Motor Group

Hyundai Motor Group announced plans to establish an experiential science museum in Korea as part of efforts to promote science education and nurture future talent, in partnership with Exploratorium.

The group signed a strategic partnership agreement with the Exploratorium in San Francisco on April 15, officially unveiling the project aimed at advancing science culture innovation and supporting the development of future scientific talent.

The initiative is part of Hyundai Motor Group’s broader vision to foster foundational science and transform science education, which underpin advanced industries such as mobility, robotics, and artificial intelligence.

The signing ceremony was attended by Chairman Chung Euisun, Vice Chairman Jang Jae-hoon, and Vice President Ji Sung-won, along with Exploratorium officials including Board Chair William F. Mellin, Executive Director Lindsay Bierman, and Chief Experience Officer Anne Richardson.

“A Platform for Science Education and Curiosity”

Chung said, “Hyundai Motor Group continues to take on new challenges in advanced science fields such as mobility and artificial intelligence to contribute to humanity and future society.”

He added, “The experiential science museum we will create with the Exploratorium is expected to nurture curiosity and a spirit of inquiry, serving as a differentiated platform for science education for a better future.”

Bierman also highlighted the significance of the collaboration, saying it underscores the importance of uniquely human qualities such as curiosity, insight, and agency—traits that cannot be replaced by machines.

A Global Model for Hands-On Science Learning

Founded in 1969 by physicist Frank Oppenheimer, the Exploratorium is internationally recognized for pioneering the “hands-on” exhibition model, where visitors learn through direct interaction and experimentation.

The museum attracts over 1 million visitors annually and features more than 650 exhibits covering a wide range of topics, including science, art, psychology, social culture, and climate change.

More than 80% of science museums worldwide are estimated to have developed based on the Exploratorium’s interactive exhibition model.

Science Hub at GBC by 2032

The planned science museum will be built at Hyundai Motor Group’s Global Business Complex (GBC), with a target opening year of 2032.

Designed as a participatory space, the museum will move beyond passive viewing to allow visitors to explore, experiment, and learn through direct engagement.

Experts from diverse fields—including scientists, educators, and artists—will participate in exhibition planning and research, while educational programs will be developed in collaboration with schools and local communities.

Hyundai Motor Group said the facility will also serve as a “science community platform,” helping expand scientific culture and inspire creative thinking among future generations.

#Hyundai Motor Group #Chung Euisun #Exploratorium #science museum #STEM education