NCT WISH hits 100M views with short-form video

Feb 09, 2026, 08:06 am

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NCT WISH’s YouTube short-form video “Cham Cham Cham” has surpassed 100 million views. / Courtesy of SM Entertainment

NCT WISH has made history after its YouTube short-form video “Cham Cham Cham” surpassed 100 million views, becoming the first K-pop boy group to reach the milestone with a short-form clip on the platform.

According to SM Entertainment on Saturday, the video—uploaded to the group’s official YouTube channel in August last year—crossed the 100 million mark as of Feb. 8. The short-form video features the members playing the popular “Cham Cham Cham” game and quickly spread among global fans following its release.

SM said the achievement highlights NCT WISH’s growing influence as a Gen Z icon. The group has consistently drawn strong viewership and engagement not only on YouTube short-form videos but also across other major short-form platforms, including Instagram Reels and TikTok.

Meanwhile, NCT WISH will hold encore shows for its first concert tour, Into the Wish: Our Wish, from April 17 to 19 at Seoul’s KSPO Dome.

#NCT WISH #YouTube short-form video #Cham Cham Cham