Ador files injunction to prevent NewJeans from signing advertising contracts

Jan 14, 2025, 08:12 am

Ador, the K-pop agency behind girl group NewJeans, has filed an injunction to prevent the group’s five members from independently signing advertising contracts.

The agency said Monday that it submitted the injunction request to the Seoul Central District Court last week. It said the move aims to reaffirm its authority as NewJeans’ management agency.

“The NewJeans members, who unilaterally declared the termination of the exclusive contract, have continued to contact advertisers in an effort to sign deals independently, causing confusion and harm to third parties, including advertisers,” the agency said in its injunction application. “Allowing unilateral terminations of exclusive contracts and independent activities without legal procedures could undermine investment in the entertainment industry and destabilize the K-pop sector,” the agency said.

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