SM Entertainment establishes EXO Lay Workshop in China

Apr 08, 2015, 03:01 pm

SM Entertainment has established EXO Lay Workshop in China as a part of its localization strategies in China.

According to SM Entertainment on the 8th, 'Lay Workshop' was established in China at the end of March, and is operated within exclusive contract with SM Entertainment in order to secure compliance of contracts within China.

All the activities of Lay will be proceeded as it has been. SM Entertainment expects that the Workshop will help expand its local business in China and provide synergy effect.

Lay said, "The establishment of the Workshop will be the basis to solidifying contract compliance spirit. I'm sure my activities in China will help EXO and the company. I hope I could contribute to fostering company's growth as well as promoting cultural exchange between Korea and China."

#SM Entertainment #EXO #Lay Workshop