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The new BMW 7 Series. / BMW Korea

BMW Korea (CEO Han Sang-yun) announced on the 16th that it is opening pre-orders for its luxury flagship sedan, "The New BMW 7 Series," through BMW Shop Online from the 16th to the 9th of next month.

The New BMW 7 Series is a facelift model of the BMW 7 Series unveiled after four years, undergoing sweeping changes across design, performance, and convenience features comparable to a full generation redesign.   

BMW Korea plans to further solidify its leadership in the domestic luxury flagship sedan market with this new iteration of the BMW 7 Series, South Korea's best-selling luxury flagship sedan.

In line with BMW's "Power of Choice" strategy, the New BMW 7 Series features a powertrain lineup encompassing gasoline, diesel, plug-in hybrid (PHEV), and battery electric vehicle (BEV) options, offering choices tailored to diverse customer lifestyles and preferences.Among luxury flagship sedans in the domestic market, the BMW 7 Series is the only model offering all powertrain options. In particular, the BMW i7 stands as the only imported luxury flagship all-electric sedan in South Korea.

The pre-order lineup comprises four models: the "The New BMW 740 xDrive" and three all-electric variants—the "The New BMW i7 50 xDrive," "The New BMW i7 60 xDrive," and "The New BMW i7 M70 xDrive."   

Launch prices range from 160 million won to 240 million won depending on the model.   

                                                                                                            Kim Jeong-kyu