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Shin Jae-woo, head of APR’s R&D Center, left, and Kwak Sam-geun, executive director at Nemko Korea, pose with an AI Trust Mark certificate. / Courtesy of APR

APR said on Sept. 22 that it has obtained ISO/IEC 42001, the international standard for AI management systems, as well as the AI Trust Mark from Norwegian certification body Nemko.

According to the company, APR is the first beauty company in the world to secure both certifications.

ISO/IEC 42001 is an AI management system standard established by the International Organization for Standardization and the International Electrotechnical Commission. It evaluates whether companies systematically manage risks throughout the development and operation of AI systems.

To obtain the certification, APR established a seven-tier documentation system consisting of 46 types of documents covering the entire AI system lifecycle, from planning to retirement, and formally defined management accountability.

The AI Trust Mark certifies the reliability and safety of AI applied to actual products.

The certification covers the AI Care Mode featured in Medicube AGE-R’s Booster Pro X2. The function analyzes users’ skin condition and accumulated usage history to recommend personalized care routines and stimulation levels.

The recommended intensity and usage time are designed to remain within preset safety limits, while users retain final control over the settings.

APR plans to expand the application of AI technology across its beauty devices based on the certifications.

“Securing both certifications is significant because it means not only our AI technology itself, but also our corporate management system for developing and operating AI and the reliability of AI applied to actual products have each been verified against international standards,” an APR official said.

“We will continue to provide services that combine AI with beauty tech while ensuring not only convenience and innovation, but also safety, transparency and accountability.”

                                                                                                            Jang Ji-young