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The Coway Icon ice purifier series. / Courtesy of Coway

Coway has been selected in the top 100 brands of South Korea for the second quarter of 2026, announced by Brandstock, a brand value evaluation firm.

According to Coway on July 10, the top 100 brands of South Korea is a certification system that selects the top 100 highest-scoring brands among around 1,000 brands across 230 major domestic industry sectors, based on the BSTI, a patented brand value evaluation model.

In the survey, Coway recorded a total BSTI score of 869.3 out of 1,000, climbing four spots from the same period last year to rank 27th.

Ahead of the peak summer season, Coway is proving its unrivaled competitiveness in the water purifier market by building a full lineup of ice water purifiers that can be chosen tailored to diverse usage environments, ranging from single- or two-person households to large families and offices.

Recently, the company has been continuously strengthening its brand competitiveness as a life solution provider by expanding its business scope beyond environmental appliances like water purifiers and air purifiers to healthcare and convenience appliances.

In particular, it reinforced its healthcare product line by launching the "Therasol P," a personal low-frequency stimulator under its home medical device brand Therasol. In the convenience appliance sector, it is also broadening its product categories by introducing wall-mounted air conditioners combined with professional care services and the "Zero food waste disposer grinder."

A Coway official stated, "We are leading the market by continuously introducing products and services tailored to the diverse lifestyles of our customers. We will continue to deliver new value to customers based on our differentiated technological prowess and care service capabilities."

                                                                                                         Lee Chul-hyun