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The OpenAI website is displayed on a smartphone screen placed over a keyboard, captured in Los Angeles, California, on the 20th of last month (local time). / Photo via AFP, Yonhap News

OpenAI, which is pursuing a stock market listing, is planning the largest revamp in its history with the goal of transforming ChatGPT into a "super app" equipped with coding tools and artificial intelligence (AI) agent (assistant) functions to boost revenue, the Financial Times (FT) of the UK reported on the 7th (local time).

According to a dozen current and former employees, this shift is part of a broader organizational restructuring carried out to pivot its primary target audience from individual users to relatively more profitable enterprise customers, and to maintain an edge in its competition with Claude developer Anthropic.

Through this, OpenAI plans to allocate more resources with a greater emphasis on its coding product, Codex, within the coming weeks. As a priority, this will be unveiled in the form of updates to the ChatGPT website and mobile app.

OpenAI is currently restructuring the ChatGPT interface to drive user influx.

The company is adding new prompts and features to ensure that users naturally flow into coding tools, image generation tools, and partner services such as the graphic design platform Canva or the accommodation booking platform Booking.com.

The FT reported that approximately 40% of OpenAI's revenue is generated from around 2 million enterprise customers. OpenAI expects this share to increase to 50% by the end of this year.

Earlier this year, OpenAI announced that ChatGPT's weekly active users (WAU) had surpassed 900 million, and its general consumer subscribers had topped 50 million.

Reuters reported on the 20th of last month that OpenAI is preparing to submit a confidential filing for an initial public offering (IPO) within the coming days or weeks.

OpenAI is pursuing the listing in cooperation with investment banks Goldman Sachs and Morgan Stanley, aiming to make its stock market debut as early as September this year.

                                                                                                             Kim Hyun-min