Samsung expands robot unit to strengthen future businesses

May 08, 2026, 11:54 am

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Samsung Electronics continues to expand investment in future growth sectors, including robotics, despite profitability pressure in some business areas. /Yonhap

Samsung Electronics

is strengthening its focus on future growth businesses by expanding recruitment for its Future Robot Office, underscoring the company’s long-term commitment to robotics despite profitability challenges in some divisions.

According to the company on Thursday, Samsung Electronics’ Device eXperience (DX) Division is conducting internal hiring for the Future Robot Office through May 8.

Robotics has been identified as one of Samsung’s key future industries, with the company steadily increasing investment through mergers, acquisitions and technology partnerships. While Samsung has recently adjusted parts of its business operations in China due to weakening profitability, the company continues allocating capital and personnel to promising growth sectors.

The Future Robot Office was established in 2024 after Samsung Electronics secured the largest shareholder position in Korean robotics firm Rainbow Robotics. Through the organization, Samsung aims to accelerate development of next-generation robotic technologies, including humanoid robots.

During its first-quarter earnings conference call, Samsung also highlighted its robotics strategy. The company said that under the leadership of Oh Jun-ho, it has built a foundation to catch up with industry leaders while advancing efforts to internalize core robot components and strengthen customized parts development capabilities.

Samsung added that it plans to secure proprietary technologies while pursuing domestic and overseas partnerships and acquisitions to accelerate both technological advancement and business expansion.

Recently, Samsung decided to halt sales of televisions and home appliances in China while continuing operations in businesses such as mobile devices, semiconductors and medical equipment. The move is seen as part of a broader strategy to reallocate resources toward new growth engines and advanced technologies.

Although the DX Division is currently facing profitability pressures, Samsung intends to make preemptive investments in sectors such as robotics, where significant future market expansion is expected.

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