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José Muñoz, president and CEO of Hyundai Motor Co., speaks during the company’s first-ever Investor Day at The Shed in Manhattan, New York, on September 18. / Source: Hyundai Motor

Hyundai Motor Co. announced Thursday it will invest more than 77 trillion won ($56 billion) over the next five years to expand its hybrid lineup to 18 models and roll out region-specific electric vehicles, aiming to boost annual global sales by nearly 30% to 5.55 million units by 2030.

At its first-ever Investor Day in New York, held at The Shed in Manhattan, Hyundai set out its mid- to long-term strategy to counter mounting uncertainties such as steep U.S. tariffs and the phasing out of electric vehicle subsidies. CEO José Muñoz pledged to “overcome the crisis once again” by leaning into electrification.

The new plan increases spending by 7 trillion won compared to last year’s roadmap. Hyundai also raised its operating margin targets to 6–7% by 2025, 7–8% by 2027, and 8–9% by 2030, underscoring a dual focus on profitability and sustainable growth.

Of the 5.55 million vehicles Hyundai aims to sell in 2030, 3.3 million—or 60%—will be eco-friendly, up sharply from the current 25%. Genesis, the group’s luxury brand, set its own target of 350,000 units in 2030, a 55% jump from this year’s projected 225,000.

To bridge the so-called EV “chasm,” Hyundai will more than double its hybrid offerings to at least 18 models within five years, covering all vehicle segments. Leveraging the success of its E-GMP platform models such as the Ioniq 5, 6, and 9, the automaker plans to introduce locally tailored EVs in Europe, China, and India.

Hyundai will also launch its first extended-range EV (EREV) in 2027, capable of traveling up to 1,200 kilometers on a single charge using an onboard engine as a generator.

Eco-friendly adoption is expected to accelerate across key markets. Hyundai projects green car sales in North America will rise from 30% today to 77% by 2030, in Korea from 37% to 65%, and in Europe from 49% to 85%, effectively making electrified vehicles the industry standard.