|Hyundai Motor Group Executive Chair Chung Euisun speaks to reporters during the carmaker’s media day event on the sidelines of CES 2024 at Mandalay Bay Convention Center in Las Vegas on Jan. 8, 2024./ Courtesy of Hyundai Motor
By AsiaToday reporter Choi Won-young
“I think it is right for us to prepare for the hydrogen-powered mobility solution not for our generation, but for the next one,” Hyundai Motor Group Executive Chair Chung Euisun said.
Chung made the remarks during the carmaker’s media day event on the sidelines of CES 2024 at Mandalay Bay Convention Center in Las Vegas on Monday.
Hyundai Motor’s theme at this year’s tech trade show is “a great transition to hydrogen and software.” The carmaker put them as the top priority of its future visions, and the overall technology and competitiveness of the carmaker are featured in the exhibition. Some are skeptical about the relatively high prime cost of hydrogen, but Chung has consistently taken the lead in creating an ecosystem of hydrogen.
Externally, Chung is co-chair of the Korean version of the hydrogen committee named Korea H2 Business Summit, jointly with SK Group Chairman Chey Tae-won and others. It is an important task to develop the energy industry, which is considered one of the long-range plans of the country. Chairman Chung has a tough mission to increase production, supply and consumption of hydrogen simultaneously.
Internally, Hyundai Motor Group is consolidating the capabilities of its affiliates through its hydrogen value chain business brand “HTWO,” which is consisted of Hyundai Motor, Hyundai Mobis, Hyundai Glovis and Hyundai Rotem, enabling hydrogen production, storage, transportation and utilization at all stages. The next model of hydrogen electric vehicle NEXO is also expected to be released in 2025.
Meanwhile, CES 2024 kicked off on Wednesday in Las Vegas, with major South Korean conglomerates such as Hyundai Motor, Samsung, SK, LG, HD Hyundai, and Doosan in attendance.