Samsung India Vice-President Marketing (IT and Mobile) Asim Warsi explains about Samsung's smartphone philosophy and introduces Note 5 during its launch ceremony in New Delhi on Monday.

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By Ha Man-joo, India correspondent, AsiaToday - Samsung India has officially launched its Galaxy Note 5 in India on Monday. In addition, the company is also reportedly planning to launch Z3, which is the successor to the Z1. Samsung's strategy is to maintain its 40% share in the Indian smartphone market by launching both budget and premium models at the same time.

"Samsung has launched 18 smartphones this year. In order to meet the diverse needs of Indian customers, we are launching a variety of models from budget to premium phones," Asim Warsi, vice president for mobile & IT, told AsiaToday. When asked about market's response for Galaxy S6 Edge+, which was launched on August 28 in India, he said, "It's much better than expected." He added, "The launch of Galaxy Note 5 will serve as a plus to the market."

Previously, Samsung Electronics launched Galaxy S6 Edge+ in gold platinum and silver titanium 32GB storage variants. On September 2, the company released J1 Ace without any official launching events. The S6 Edge+ is priced at Rs. 57,900 (KRW 1,050,000) and the J1 Ace is available at Rs. 6,400 (KRW 113,600).

In addition, Samsung is reportedly planning to launch the Z3 smartphone, the successor to the Tizen-powered Z1. Anticipation towards the Z3 is running high in the market since its predecessor sold more than 1 million units after launching in India, Bangladesh, and Sri Lanka.

The upcoming Samsung Z3 will have better specifications than the Z1. It will be equipped with the latest version of Tizen 3.0 and sport a 5-inch 720p Super AMOLED display. It will be powered by a 1.3GHz quad-core Spreadtrum SC7730S processor, and will come with a 2,600 mAh battery.

Since the Z3 will offer decent specifications, some analysts forecast that the phone would be over twice the price of the Z1. However, many expect that Samsung would strategically offer the phone at an affordable price of below Rs 10,000 (KRW 180,000) in order to spread the Tizen operating system.