1. Advocating for the Midline of Pragmatism

We have a viewpoint in the midline of pragmatism with an objective
perspective without leaning towards one side concerning region, class, beliefs etc.

2. Emphasis on Project and Feature Articles

We emphasize a distinguished strength with project articles and feature articles, without excessively obsessing on existing large-scale journalist companies and report competition

3. Advocating for News of Central Figures

We are the only national newspaper to select news makers each day to treat core articles (Today Focus) on page one. We have also drastically reinforced articles of central figures on each section.

4. Concentrated Lighting of Asia as well as the World

We will leap as a global journalism medium that provides rapid and accurate information to our Asian readers, who have surfaced as the central axis of the global economy, as well as our readers of all over the world. We will allow subscription of the entire world by producing online newspapers in languages of various countries of the world, such as English, Chinese, and Japanese.