Samsung leads India smartphone market in Q2 + figures vary

Jul 29, 2015, 09:27 am

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CTMR says "24.7%" while Samsung claims "40%"
A Samsung Electronics smartphone store in roadside in New Delhi, India.  You can easily find the latest Samsung smartphones in stores, airport shopping malls, and more./ Photographed by Ha Man-joo

By Ha Man-joo, India correspondent, AsiaToday - It has been found that Samsung Electronics kept its top spot in the Indian smartphone market. On July 28, local media outlets including India Economic Times reported that Samsung Electronics achieved 24.5% market share in the second quarter on the back of flagship S6 and S6 edge launches, citing Hong Kong-based Counterpoint Technology Market Research (CTMR)'s report for Q2 2015 sales of the India mobile phone market.

According to the report, Samsung Electronics led the overall mobile phone market and the smartphone segment during the quarter with market shares of 18.7% and 24.5% respectively.

Micromax took the second spot with 16.7%, followed by Intex, Lenovo, and Lava with market shares of 9.9%, 7.5%, and 5.3% respectively. Micromax, Intex, and Lava are Indian manufacturers.

China's Lenovo and Xiaomi captured second and third spots in Long Term Evolution (LTE) segment. One out of four smarphones sold in India is a LTE-enabled smartphone, which shows that the fourth generation mobile communications market is growing bigger. Apple sold more than a million iPhones in India for seven months since October of last year.

An official of Samsung India Electronics, the Indian subsidiary of Samsung Electronics, said, "We cannot disclose exact figures. It's true that Samsung took #1, but the figures of CTMR cannot be trusted. Samsung's market share in the smartphone market exceeds 40% by value. Samsung Electronics is locally producing smartphones to be sold in India. There is a gap between the survey method for estimating the market share by using the import amount reported to Indian customs and reality."

In regard to this matter, Asim Warsi, vice president of marketing for IT and mobiles at Samsung India, said on July 17, "Samsung Electronics achieved about 40% value market share in the Indian smartphone market in May by both sales and volume. Samsung will strengthen its leadership position in the growing market."

#Samsung #India #smartphone market 
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