China’s ‘national liquor’ baijiu loses appeal as company dinners decline, young consumers shun it
Baijiu, a liquor that many Chinese take great pride in, has recently been selling at an unprecedentedly weak pace, pushing the industry itself into crisis. If the situation does not improve, the baijiu industry could eventually become a major burden on the Chinese economy.
Recent reports by The Beijing News and other media outlets show that Chinese baijiu p..